Sports Management

Sports is more than just players and coaches. A bachelor of business administration in sports management will give you the practical skills needed to succeed in the nearly $500 billion sports industry. Learn the business side of sports while developing your management skills.

Program Snapshot

Program Type Format Credit Hours
Major, Minor On Campus 125 (18 for minor)

All business programs in the Sidhu School of Business and Leadership are AACSB accredited.


Why Study Sports Management at Wilkes?

You’ll actively engage with expert faculty while gaining the knowledge and skills needed to succeed in a wide variety of career fields, ranging from working within sports organizations to working directly with athletes. From the management and leadership principles involved in running a team to industry trends and best practices, you’ll learn every aspect of sports. Mentoring from faculty and alumni in the field will help you make connections, find opportunities in the field, and shape your career path and goals.

What Will You Learn as a Sports Management Student?

  • Learn the underlying concepts, trends and best practices that drive the sports industry.
  • Explore every aspect of sports, including team and player management, facilities and events organization, and sports marketing and promotion principles.
  • Gain the technical, analytical and conceptual skills necessary for success in the business side of sports.
  • Develop decision-making and leadership to be an industry leader.
  • Apply concepts and knowledge from the classroom in practical experiences and internships.

Program Highlights

Personal and Professional Development Program

Personal and Professional Development courses over four years prepare students for the professional world through self-reflection, networking and other opportunities.

Career Connections

Active engagement with faculty, academic advisors and alumni in the field will build connections, provide valuable work experience and help you shape and achieve your career goals.

Internships and Experiences

The Wilkes-Barre/Scranton area has numerous opportunities in the sports world, from the youth level all the way to professional team affiliates. Plus, major sports hubs such as Philadelphia, New York City and Baltimore are just hours away from campus.

Careers & Outcomes

Diverse and plentiful career paths and opportunities make sports management an exciting field. Sports management majors often find employment with professional sports teams and leagues, college athletics departments, sports media and communication outlets and sports marketing firms, to name a few. Graduate school is also a popular choice for sports management graduates.

Popular Careers

  • Sport Marketing Specialist
  • Event Coordinator
  • Sports Media Specialist
  • Sports Agent
  • Facility Manager
  • Corporate Partnership Manager
  • Athletic Director
  • Business Development Coordinator
  • Operations Director
  • Coach
  • Contract Administrator

Recent Employers

  • ASM Global
  • Washington Football Team
  • Referee Magazine
  • New York Jets
  • Scranton/Wilkes-Barre RailRiders
  • Wilkes-Barre/Scranton Penguins
  • UCONN Athletic Department
  • Montage Mountain Resorts
  • BDS Sport Agency
  • Wilkes-Barre/Scranton Knights
  • Pine Hills Country Club

Graduate Schools

  • Ӱֱapp
  • Temple University
  • Rutgers University
  • East Stroudsburg University

of students complete at least two internships before they graduate


of Sidhu students launch a business their first year at Wilkes


years of the Sidhu School's exclusive Personal and Professional Development Program

Ӱֱapp’s sports management program gave me the opportunity to immediately immerse myself in leadership roles while staying close to home.

Luke Modrovsky '19 - Sports Management and Communication Studies


The Sidhu School of Business and Leadership is housed in the beautiful 80,000-square-foot Simms Center on Main. The $3 million state-of-the-art facility includes the Cardell Financial Center, which connects students to the finance world with state-of-the-art technology that provides real-time data and news. Located on the first floor of the Simms Center on Main, the center features 12 Bloomberg trading terminals, four personal computers, a projector, and two LCD monitors.

University Center on Main